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The world of blockchain is evolving rapidly - but for many, it remains an impenetrable jungle full of jargon, hurdles and technical pitfalls. This is where 3Blocks comes in: a platform that makes complex DeFi strategies so simple that anyone can use them. What started as a small idea in the crypto community has now grown into an ambitious company with not just products, but a vision.
In this article, you will learn how they took the step to start a company, why they see DeFi as the future of finance and what role Tokenize.it plays in it. A look behind the scenes - and a glimpse of where the journey is still going.
When did you start?
After we had already implemented crypto projects as a GbR since 2023, we took the next step in mid-May 2025 and founded a capital company UG (haftungsbeschränkt).
What type of services do you provide?
We offer two core services:
Product Development: With Pecunity, our platform for automated investment strategies, we're making access to DeFi easier than ever. DeFi stands for "decentralized finance," and refers to financial applications on the blockchain that don't require banks or central intermediaries. With Pecunity, users can implement complex strategies such as staking, lending or automated vault management with a single click. For the first time, we provide this access in a secure, transparent and user-friendly way.
Services: Full stack Web3 development for third parties (smart contracts, wallets, tokens, DApps, NFT and DeFi platforms...).
How did you come up with the idea for your service?
We ourselves have been deeply rooted in the crypto community for years, trading, developing software and having countless conversations. We heard the same questions over and over again: "How do I get my tokens across the chain? ", "Why do I always need extra gas tokens? ", "Why is everything so complicated? ". It is precisely these hurdles that have prevented many from taking advantage of DeFi's opportunities. We've also seen that 84% of investors lose money trading crypto. This is why we focus on DeFi instead of trading, where the focus is on less risk and more passive returns with substance.
With Pecunity, we have created a solution that addresses these problems. Our goal was to combine the freedom and power of decentralization with the usability of modern web applications. Pecunity makes complex DeFi strategies - from staking to lending to automated cross-chain strategies - accessible to everyone. And we really mean everyone. Even people who have never had any contact with cryptocurrencies should have access to decentralized returns with Pecunity - without speculative trading.
What is your vision/mission?
Mission: To develop user-friendly blockchain solutions.
Vision: Create a world where everyone can safely and easily take advantage of blockchain technology.
Who is your target audience?
Our target audience ranges from crypto beginners who get access to DeFi for the first time via social login and ease of use, to crypto experts who can automate or monetize complex strategies via our strategy builder. Anyone interested in passive income is welcome to give decentralized finance a try.
What does your roadmap look like?
2023-2024: Community building, smaller projects, first major NFT project (OctoNFTS).
Q4 2025: Launch of Pecunity with Strategy Builder and $PEC utility token used for transaction costs, bringing real benefits similar to ETH on Ethereum and reflecting platform usage.
From 2026: Scaling, integrating more chains and DeFi protocols to become the one-stop solution in the DeFi space.
How did you hear about Tokenize.it?
Through our network and the search for a legally secure, German regulated way to raise capital that is also innovative and fits the blockchain philosophy. Of course, nothing fits better than tokenizing the company.
What made you choose this type of fundraising?
Tokenize.it allows us to issue equity-like investments transparently, digitally and legally safe via security tokens without having to face the legal hurdles that Tokenize.it has already overcome. A private offering fits our needs to raise capital from a few financially strong investors.
What was the reaction of your investors to the launch of the GmbH token?
Very positive. As one investor put it: "Finally an opportunity to invest in a German crypto startup without going through offshore constructs. This makes 3Blocks even more trustworthy for us. "
What opportunities do you see for Tokenize.it in the future?
To digitize further financing rounds in an efficient and legally secure way, to provide easy access to international investors and possibly to involve employees.
Sounds interesting...?
Then visit the webpage from 3Blocks or invest through our Investor landing page!
