MetaBrew - tradition meets innovation
The MetabrewSociety consists of seven friends who share a passion for excellent beer, Web3 and NFTs. Founded in April 2022, MetabrewSociety quickly became an impressive success story. The company stands out not only because of its wide range of products, from beer to mixed beer drinks and soft drinks, but also because of its innovative approach to raising capital. With financial support from friendly private investors, they were able to acquire a brewery in Bavaria in August 2022. With over 1,000 NFTs sold, they became one of the most successful German NFT projects and the world's first Web3 brewery. Their unique combination of traditional brewing and innovative financing has delighted thousands of customers in over 40 countries, and their fan base is continuously growing. In our interview, we learn more about the inspiring journey of MetaBrew and the groundbreaking decisions that led to their extraordinary success and how they became a Tokenize.it customer.
What kind of products do you offer?
We are a brewery and offer beer, mixed beer drinks and soft drinks. The difference to traditional breweries is that we carried out a kind of fundraising campaign by selling NFTs at the start. Every NFT buyer has the right to 60 cans of beer per quarter, which are sent home free of charge. As a result, we were able to find almost 800 unique NFT buyers in more than 40 countries internationally. For us, our community is a kind of focus group in order to understand the regional, national and international beverage market and to provide appropriate products for it.
How did you come up with the idea for your product?
After the NFT Bubble was at its peak in 2021 and a great many NFT projects came onto the market in the second half of the year, the vast majority of which had the sole goal of stealing or deceiving participants, each of our founding team had unfortunately also had painful experiences. Based on this, we wanted to show proof and a positive example of how the underlying - in our opinion ingenious - blockchain technology can also offer value and benefit in the real world.
How did you hear about Tokenize.it?
There is also something about it now and then, because Christoph Jentzsch is certainly a very good reputation and a German legend in the Ethereum environment. The decisive contact was then made via Holger.
What prompted you to use this type of fundraising?
It is close to our Crypto Affine Core community to also provide access to business shares through this innovative way and white. In addition, it offers the opportunity for target groups that are not yet crypto-savvy to address the issue.
What was the reaction of your investors to the introduction of GmbH tokens?
“Tokenize gives holders of MetaBrew Genesis NFTs the opportunity to seek and find further cooperation with our favorite brewers in a completely simple and low-threshold manner. Great, easy to use, making Web3 more usable. I have already recommended this to friendly holders.” Peter Kirwel, MetaBrew Investor
