In a world where pets are becoming essential family members, people are looking for solutions that do justice to their well-being. The pet tech startup Howly Bowly from Hesse has taken up this approach and offers an innovative solution for dog lovers: individually calculated dog food, tailored to the needs of each individual four-legged friend.
The start-up, which presents itself as a carefree package for dogs, focuses on freshness, quality and, above all, on tailor-made nutrition. Under the motto “Give your dog what he deserves,” they offer foodie bowls developed in collaboration with veterinarians and animal nutritionists. These meals are not only a pleasure for dogs' taste buds, but also a source of energy, shiny coat, healthy skin and good digestion.
What makes this concept so unique? We spoke with founder Joachim Steffen to learn more about their vision. From individual calculation of energy requirements to delivery directly to the front door - they offer an all-round service for dog owners who only want the best for their four-legged friends.
When did you start?
Howly Bowly was founded in 2022 and has been on the market since early summer 2023.
What kind of services do you offer?
We are a pet tech startup and deliver under www.howly-bowly.de Freshly cooked dog food of the highest quality without chemicals and additives directly via subscription. We have set ourselves the goal of helping dogs live healthier and longer lives. Our dog nutrition is precisely tailored to the needs of each individual dog.
How did you come up with the idea for your service?
After our beloved furry friend “Bella” fell ill, we decided to replace the industrially produced dog food with a diet of natural and high-quality ingredients. With a balanced, varied and freshly prepared diet, we were able to help “Bella” regain full health within a few months. This positive result was the trigger for the founding of Howly Bowly. We were aware that many dogs could have problems similar to our Bella.
During this time, I, Joachim, completed training as an animal nutritionist in order to develop a deeper understanding of the needs of dog nutrition. Our digital platform for individual dog nutrition was created from this experience. This is because conventional dog food often does not take into account the individual needs of every dog.
How did you hear about Tokenize.it?
Through a recommendation from our network when we were in the process of finding out about tokenized assets in principle.
What prompted you to use this type of fundraising?
In a first seed round, we founded two small investment companies so that smaller investors can also get on board. With Tokenize.it, this is now much easier and more flexible. In addition, it is currently also an innovation as a financing instrument that we are happy to take up and support as a young company.
What was the reaction of your investors to the introduction of GmbH tokens?
This is very well received as an instrument because it is really much easier for everyone involved compared to traditional participation. Boris Herzog - one of our first investors from last year, who has now also bought more tokens: “With three or four clicks, a few entries and a subsequent transfer, it took five minutes; very good! ”
You can find more information about Howly Bowly on her webpage, instagram and facebook.
